Cromaris by Giorgio Locatelli

We are proud to present the fruitful collaboration we have just started with chef Giorgio Locatelli, one of the most famous European culinary media stars, owner of several prestigious Michelin-starred restaurants, and judge on the Italian Masterchef since 2017.

Giorgio Locatelli is also the protagonist of the Cromaris TV spot for the Italian market!

A few words about one of the most successful culinary virtuosos of today…

Giorgio is considered by many to be one of the best Italian chefs in the UK. Giorgio was brought up on the banks of Lake Maggiore, Italy, in a village called Corgeno. His family ran a Michelin-starred restaurant, giving him an appreciation and understanding of food from an early age. After working for a short spell in local restaurants in North Italy and Switzerland, Giorgio came to England in 1986 to join the kitchens of Anton Edelmann at The Savoy. Four years later Giorgio moved to Paris and worked at Restaurant Laurent and La Tour D’Argent.

In 2002, on the 14th of February, Giorgio and his wife Plaxy, opened his first independent restaurant, Locanda Locatelli, in Seymour Street. The restaurant has been awarded a Michelin star in 2003, which has since been retained. Giorgio is currently  judge of the Italian Master chef since 2017.

For the very beginning of our gastronomic journey, we’ll share with you a slice of the great atmosphere from the shooting of our TV spot

There was laughter and fun, but also some very serious cooking and gastronomic skills on show. The superior taste of the award-winning Cromaris sea bass in the magnificent interpretation by Giorgio Locatelli was confirmed by our football virtuoso and Croatian sports icon, Zvonimir Boban.

Bear in mind that this is only a small part of what we have prepared for the following months. There will also be a real culinary Masterclass with chef Locatelli’s advice on fish preparation and challenges in combining seemingly incompatible ingredients. And for inspiration, we are preparing exclusive recipes by Giorgio Locatelli that include Cromaris fish…

Masterclass by Giorgio Locatelli