Cromaris launching brand campaign in Italy!

25.09.2021

After great results in the first half of 2021, Cromaris continues to strengthen its leading position in the premium segment of the quality Mediterranean fish market in Italy, the largest and the most significant global Mediterranean fish market. A media campaign featuring chef Giorgio Locatelli, one of the most renowned culinary stars in Europe, owner of several prestigious Michelin-starred restaurants and jury member in MasterChef Italia, represents a major breakthrough in the establishment of the Cromaris brand in Italy. Additional recognition is ensured by featuring another star in the TV spot: Zvonimir Boban, a famous Croatian football player and the first ever Chief of football at UEFA. The two-week TV campaign will be accompanied by a campaign via digital channels, while the Cromaris brand will be additionally promoted by launching its very first radio campaign for Italian radio stations.

Watch the premiere of our TV commercial in Italy below.

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